Brand Guidelines
As Eversound expanded and the amount of work grew beyond my capacity, I needed to hire freelancers and enable other team members to create work without my help. I appended the logo and color brand guidelines that Brigade, LLC created to incorporate reasoning and guidance for brand design decisions.
Social Media
This is a series meant to educate senior living communities on the prevalence of hearing loss in their communities, whose residents are majority 80+ years old. The main drivers to action for these professionals are the health and happiness of their residents, cost of upkeep, and length of stay in their community.
This was a simple attempt to raise awareness for the prevalence of hearing loss and the cost it takes when not addressed. It incorporates simple movement to catch attention in a social media feed.
All Ears: Senior Living Success Podcast announcement post
This podcast is targeted towards many persona that work in senior living communities where Matt Reiners, co-founder of Eversound, talks with vendors, providers and professionals in/adjacent to the industry to spread thought leadership. This image encapsulates Matt’s personality towards the senior living industry. He’s known by many through conferences with his big personality and flashy shoes.
An Instagram/Facebook story to promote a webinar on the consequences of untreated hearing loss, one of which is loneliness.
Presentation
Hearing Health Party
This presentation is directed towards residents who want to learn more about their hearing health and how Eversound could help. The illustrations are stock vectors that I edited and laid out.
Trade Show
Canadian Natural Products Expo
I designed the Canadian New Chapter booth posters and banners for the Natural Products Exposition, hosted in Toronto CA. The signage was designed to highlight our philanthropic efforts across the globe, how our products tie to those efforts and the benefits of the whole-food formula. I also attended the show and executed the final setup of the booth. The wooden structure itself was designed by our creative director.
Miscellaneous
Battle of the Bands Poster
The local Youth Services asked for a design to draw in the local young musicians and to help reframe the view of the organization as alive and entertaining. This angular layout of illustration and type conveys movement and energy in a simplistic way.
Farewell Book
A book I made for the parting CFO of New Chapter with messages from people across the company. Each page is dedicated to a code of conduct, a credo, that New Chapter employees live by. Printed with ink-jet on a hand-made Japanese paper, and bound using the kettle-stitched binding technique.
